Behind the Video: Jessie J - 'Price Tag'

Money doesn’t grow on trees, except in the B.o.B-assisted video for Jessie J’s “Price Tag,” the first U.S. single from her debut album Who You Are, arriving March 28 in the U.K. and April 12 in the U.S. In the Emil Nava-directed visuals, the British songbird lives in a “larger than life” world, cuddling up with a giant teddy bear and swinging her legs over an oversized desk chair. Get a behind-the-scenes look at the colorful clip before it premieres January 31 on VEVO.