With the New York City skyline in the background, Alicia Keys filmed her commercial for Reebok Classics. The “Girl on Fire” has teamed up with the company to design her own versions of the 5411, Double Bubble, Classic Nylon Slim, and Princess sneakers.
“I’m actually really excited for this shoot because I am really a sneaker girl,” said Alicia, whose husband Swizz Beatz is creative director for the brand.
Alicia was very hands-on with the design process. “It’s kind of like a dream come true ’cause when you’re a kid, you can imagine in your head all the things you wanna wear with the sneakers that you have,” said the R&B singer, whose album Girl on Fire is due November 27. “So to take that opportunity and create something that is totally you and totally something that you feel people would love just how you love it was really cool.”
Her Reebok Classics commercial will premiere during tonight’s MTV VMAs. The shoes are available at Footaction, City Gear, Macy’s, and Finish Line starting this week.