Reebok Drops Rick Ross Over Controversial Lyrics

Rick Ross

Reebok has just given Rick Ross the boot. Following his controversial lyrics, the company has decided to part ways with the Miami rapper.

The Maybach Music boss faced heat for referencing date rate on Rocko’s song “U.O.E.N.O.” Rozay talks about slipping a molly in a woman’s drink and taking her home. “Put molly all in her champagne, she ain’t even know it/ I took her home and I enjoyed that, she ain’t even know,” he raps.

After facing pressure from the public and women’s rights group UltraViolet, Reebok made the decision to drop Ross as its spokesman.

“Reebok holds our partners to a high standard, and we expect them to live up to the values of our brand. Unfortunately, Rick Ross has failed to do so,” Reebok tells TMZ.

They continued, “While we do not believe that Rick Ross condones sexual assault, we are very disappointed he has yet to display an understanding of the seriousness of this issue or an appropriate level of remorse.”

UltraViolet staged a protest outside Reebok’s New York flagship store demanding that they fire Ross. They also organized a “Drop Rick Ross” petition, which collected nearly 100,000 signatures.

“We are thrilled to hear that Reebok is joining the fight against rape culture and dropping Rick Ross,” said UltraViolet co-founder Nita Chaudhary. “This is a huge victory for women, for the 526 survivors of rape who were brave enough to publicly confront rape culture, and for the nearly 100,000 UltraViolet members who have poured their hearts and time into this campaign. This sends a strong message that rapping about drugging and raping an unconscious woman is not only morally wrong, but has real consequences. After Steubenville, Americans expect and demand better. Thank you Reebok for taking a stand.”

Prior to his dismissal, Ross issued an apology on Twitter. “I dont condone rape.Apologies for the #lyric interpreted as rape. #BOSS,” he tweeted. “Apologies to my many business partners,who would never promote violence against women.”

His peers including Earl Sweatshirt reacted to the news on Twitter. “This rick ross shit is ridiculous this ni**a has been a prominent cocaine / mass murder rap bro since i was like 10 wtf fuck reebok,” wrote the Odd Future rapper.



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89 Comments

  1. Adelephant

    girl …well maybe he and his double D’s can go sign to McDonalds or Burger King for an endorsement deal..

    [Reply]

    Jay-Me Reply:

    @Adelephant, Lmao. Well played.

    [Reply]

    Ice Reply:

    @Adelephant, or Lane Bryant as a bra model.

    [Reply]

    S* Reply:

    @Adelephant, hahahahaha

    [Reply]

    k Reply:

    @Adelephant, lmao

    [Reply]

  2. Zoz

    Well done, Rebook!

    [Reply]

    Zoz Reply:

    @Zoz, Reebok!*

    [Reply]

  3. Add Joey Mannarino on Facebook!

    Nooooooooooo!!!!!!!!! You all know all these rappers have said worse and the same type of stuff! Give Rozay his job back!!! Fuckin Reebok.

    [Reply]

  4. Hov

    ROFL bunch of fucking pussies taking lyrics to heart smh

    [Reply]

    NicKEN Reply:

    @Hov, Right……fuck kinda shit is that?? When he done talked bout gettin niggas killed in the same verse……they didn’t take that shit 2 heart and file a police report.

    [Reply]

    Russell Reply:

    @NicKEN, You and this Jay-Z imposter are idiots.

    [Reply]

    NicKEN Reply:

    @Russell, Explain……..only snotty nosed 3rd graders call names without an explanation

    [Reply]

  5. Penny Proud Lil Sis

    he should have apologized when the news first broke …then he wouldnt be without an endorsement…smh…rappers and their pride…

    he gave them half assed apologies like the womens groups were just gonna accept the bull ch…

    [Reply]

  6. Shutterbug

    What I want to know is, why is Rick Ross getting all the backlash for his line? Why aren’t Rocko and Future getting in trouble for their knowingly collaborating with him?

    [Reply]

    imme Reply:

    @Shutterbug, why would any one else be held accountable for the words of another grown azz man?

    [Reply]

    Shutterbug Reply:

    @imme, By collaborating with him on that song, they’re co-signing what he said, so should be held just as responsible as him.

    Just like in the legal system, in a robbery you face the same charge for driving the getaway car as you do for holding the gun to the cashier’s face.

    [Reply]

    Zack Reply:

    @Shutterbug, Rocko yes(his song), Future no.

    [Reply]

  7. Rob

    I’m not a fan of him but come on, this is too much …

    [Reply]

  8. saio

    just like wanz said in macklemore “thrift shop”
    This is fucking awesome!!!
    fuck officer ricky

    [Reply]

  9. kim

    Hopefully Rick Ross has learned from this and will not hold a grudge against Reebok. Its more likely when this ordeal blows over he will get another endorsement.

    I think its wrong for people to hate on those who are uncomfortable with the lyric.

    Those people are not Haters they just are offended with the lyric, and who knows his album will likely garner up enough hype that he will vave stronger sales than ever before

    [Reply]

  10. Rick Ross

    UUUUUUUUUGGGGGGGGGGGGGGGGGGGGGGHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHGHHHHHGHHHHHHHHHHHHHH

    [Reply]

  11. turquoise.

    Good. Reebok is a family corporation, and they didn’t need the bad press. I’m ready for Rick Ross’ fat ass to fizzle out and go back to being a correctional officer.

    [Reply]

  12. Just saying

    A win for women.

    [Reply]

  13. #RihannaNAVi

    how comes its ok for Eminem to say shit about women but not him? listen to his fucking relapse album! he talks about raping woman in one of his songs. and so does tyler the creator wtf?

    [Reply]

    saio Reply:

    @#RihannaNAVi, becouse eminem is a real rapper!!!!
    officer ricky is fake!!!!!!!!!

    [Reply]

    Antimuslin Reply:

    @#RihannaNAVi, Some people get away with murder and some don’t. It might not be fair but it is life.

    [Reply]

    The Writer Reply:

    @Antimuslin, Can’t argue that.

    [Reply]

    GTFOH Reply:

    @#RihannaNAVi, Those songs weren’t played on the radio.

    [Reply]

  14. Realistically

    YES! The only way these irresponsible rappers are going to change their tune is if we hit ‘em where it hurts the most – THEIR POCKETS.

    One down, a hundred more to go.

    [Reply]

  15. BOW DOWN

    LMAOOOOOOO. WELP!

    [Reply]

  16. Zack

    Rozay handled this very bad. It wasnt so bad on its own, but these false apologies with a hashtag saying ‘boss’… He screwed up big time.

    [Reply]

    The Writer Reply:

    @Zack, You’re right Z…but his PR team should have advised him better, if he didn’t have the common sense to do it correctly himself.

    [Reply]

  17. JTB

    Well done, young women. We teach men how to treat us. Maybe you taught Rick Ross something

    [Reply]

  18. Chris

    That line cost him his Reebok deal, he ain’t even know it

    [Reply]

    Realistically Reply:

    @Chris, LOL. I see what you did there.

    [Reply]

    Malik Reply:

    @Chris, LMFAO. IKR!!!

    [Reply]

  19. meme

    the apologies didnt come out sincere at all. He should have written an open letter and really expressed himself. I hope this is the start of rapper cleaning up their lyrics. Those trashy lyrics are so 90′s. Take a page out of Kendrick, Darke, Asap, Earl, The Weekend, and all these new cats who lyrics are meaningful and artistic.

    [Reply]

    The Writer Reply:

    @meme, Yep.

    [Reply]

  20. kev

    Rape Ross takes another L

    [Reply]

  21. Jay-Me

    I actually think this was the right move. Some rappers need to thinks twice before spewing some of the crap they do.

    [Reply]

  22. Raj

    Anyone defending this bitch ass, fraud nigga doesn’t deserve to be in the same room with a woman. Period. If rape is no big deal to y’all, rape each other.

    [Reply]

  23. Iller

    Who runs the world?

    [Reply]

  24. .,

    Its not even I big deal. Its music, so I dont see why he had to apologize. Music is no different from books and movies. If you don’t have a problem watching movies, shows or reading books that include r**e I dont see what Rick Ross did wrong

    [Reply]

    Cranberry Reply:

    @.,, you don’t see what’s wrong with Rick Ross, a person, not a fictional character in a movie or book, drugging a woman and taking advantage of her?

    Really?

    [Reply]

    miles Reply:

    @Cranberry, music can be whatever a person wants it to be. If i want to be a fictional psychopathic rapist in my music nobody is going to tell me i can’t and i’m won’t apologize for nothing. Music can be a fictional story just like a Book or a Movie

    [Reply]

    poe Reply:

    @miles, amen! people are so dumb ass sometimes!

    [Reply]

    The Writer Reply:

    @poe, The problem may be the fact that we have teenagers listening to these lyrics and thinking, “If Rozay can do it, so can I.” The next thing you know, you have kids sitting in court headed to jail for rape/sexual assault. And yeah I know, Rick Ross doesn’t have to be anyone’s role model, but he’s too old to condone assault against women.

    [Reply]

  25. Haaaaaa

    Thats karma getting you back you former officer Rick Ross

    [Reply]

    wqe Reply:

    @Haaaaaa, you have no concept of what karma is. idiot

    [Reply]

  26. Pereezy YMCMB.MMG

    Ohhhh S**t, This A**Ni**as can’t be seriuos!!!
    WTF This Is Just Rap.
    Pop That pu**sy up Like E. Till

    [Reply]

    Josh Reply:

    @Pereezy YMCMB.MMG, Your mother should have aborted you, but I think she knows that already.

    [Reply]

  27. az

    Although other rappers have come under fire for bad lyrics there is a difference here. For example, 50 cent over gun violence, Eminem over drugs etc. The difference between theirs and RICK ROSS’s is that his is not passive.

    Anybody can threaten someone that he can shoot or kill them. it is passive. on the other hand, can you just tell someone, especially a woman, “I WILL RAPE YOU?”

    [Reply]

  28. ♦CorCor♦

    LOLOL DAMN I BET HE WILL WATCH WHAT HE SAY NOW!

    [Reply]

  29. Jlinz

    they dropped him? is everyone ok?

    [Reply]

    Theo Reply:

    @Jlinz, SCREAMING!!!!!

    [Reply]

  30. Isaac1818

    He should have gave a real apology. The one he gave was half-ass!

    [Reply]

  31. kelly

    I knew those bitter women were going to f with his money that ish aint right. But Tyler the creator gets mountain dew comercials hmm

    [Reply]

  32. MRS CARTER LOVER

    He’s too fat

    [Reply]

  33. T

    PUT MOLLY IN ALL IN HER CHAMPAGNE, SHE DIDNT EVEN KNOW THAT, I TOOK HER HOME TO ENJOY THAT, SHE DIDN’T EVEN KNOW THAT. YALL DUMB FUCKS NEEDS TO SHUT FUCK UP. ITS CALLED FREEDOM OF SPEECH. HE DONT NEED REEBOK ASS ANYWAY. THEY RUN DOWN AND HE GOT MONEY.

    [Reply]

  34. kim

    Pride can make ones character evil.

    [Reply]

  35. A$VP Richie

    Tyler the creator said “rape a pregnant bitch and tell my friends I had a threesome” in tron cat and no one made a big deal out of it. Officer Ricky’s bar wasn’t as bad as that

    [Reply]

  36. wonderland19

    Well Done Reebok.

    [Reply]

  37. kim

    Rick can say what he wants but Reebok can choose to drop him, and no matter what we say nothing can change that. Some get consequences others get a pass.

    [Reply]

  38. az

    Just like the legendary 50 said, you can buy guns but cannot buy respect in your hood.

    I hate a liar more than a thief, a thief is after my salary, a liar is after my REALITY! ROSS is a liar.

    [Reply]

  39. eric

    i guess after loosing the endorsement does that mean u will still want to buy ans wear reebok shoes and attire to support reebok product line>?

    [Reply]

  40. Russian

    Didnt biggie Smalls write a rhyme saying: kidnap the kids, fuck em in the ass and throw em over the bridge? Seems worse to me

    [Reply]

  41. Wowthisoverboard

    I don’t like Rick Ross, but singling him out when rape has been said in so many songs. So many artist has done said worst stuff then this, this is completely overboard.

    [Reply]

  42. Egghead

    Seriously!!!!! If reebok was going to scrutinize every lyric of Rick Ross they shouldn’t have ask him to join their team. Someone didn’t do their homework on what kind of rapper Rick Ross is.

    [Reply]

  43. UpNDaClouds

    Its jus lyrics rappers rap all da time about shit they DONT do.. Fucked my girl best friend she aint e. n.o
    Turned around fuked her sis she she aint e.n.o

    [Reply]

  44. sippinleannn

    yo these bitches are retardeddd…. they drop rozay over this but not over all his songs talkin bout sellin/cookin dope?? lmaoo you retarded fake ass bitches…and yall talkin about rape and shit like wtf molly doesnt even make bitches unconscious and no one can be on that shit without feelin it. any bitch on molly would be tryna fuck

    [Reply]

  45. dub

    I thought they dropped him because his lyrics suck. Oh wait….

    [Reply]

  46. dub

    Weird how ‘they’ decide who’s going to be at the ‘top’. No matter how shitty the ‘artist’ is.

    [Reply]

  47. dub

    You mean they didn’t fire his ass cuz his lyrics are wack? wait – no – what?

    [Reply]

  48. Malik

    My opinion is that after they’ve released one of their top urban promoters, sells are going to really drop. So in the end, Reebok is going to regret dropping Rick Ross.

    [Reply]

  49. Dnice

    Let’s get real, I don’t know anyone who rocks Reebok anyway so ef um, Ross should have never signed with them in the first place.

    [Reply]

  50. Vstarr m.

    That is sad enough that people dont respect each other as it is
    But now they bragg about it on CD now ross was allright when he raps about kiling doing what ever he wants to men but soon as it`s about a woman they suddenly have a heart rick ross is not going too miss that paper for long, reebok just trying to save women sales that`s all they are about i dont wear them an now ill never buy their they give their a chance to apollogies time for the rap song f*** reebok i bet that will make up for the loss in the contract.

    [Reply]

  51. bunnysly

    I didn’t like the line and do without his verse all together.I don’t mean anything when you never been there but I’ve been slipped a mickey and so have some of my friends.I don’t want my people thinking it’s not all that bad and getting ideas. Rick Ross gets No mo play in my crib.

    [Reply]

  52. nyax

    Rap is an art, and lyrics are part of it. When he sings about prostitutes and women shacking asses they are ok, killing people, selling drugs they are ok. But one single line they want to ruin him. I bet it was a bitch behind it. Guess what, watch him get a better deal than that, His still the boss. His a selfmade motherfucker, aint gona break a nigger, if you aint made one. Peace to yall HATERS. And one more thing give your own opinion, dont think people need arguements with pussies on this thread.

    [Reply]

  53. Perewinkle

    I love what Reebok did by throwing Rick out of their stable.Lyrics need to be vetted before spitting. I just wish Africa,and Nigeria in particular will take a cue from this.Here in Naija,we use all kinds of words and abusive slangs on issues and things.Thanks you.

    [Reply]

  54. Perewinkle

    Yes,rap is an art and lyrics are part of it,but need to be well coined not to abuse issues and things that belongs to the negative side of the society.I love what Reebok did by throwing Rick out of their stable.Lyrics need to be vetted before spitting. I just wish Africa,and Nigeria in particular will take a cue from this.Here in Naija,we use all kinds of words and abusive slangs on issues and things.Thanks you.

    [Reply]

    DeyCalMeBURNA...BOY!! Reply:

    @Perewinkle, Xplain is it punani?or toto?wat xactly cuz we havnt even reachd dat height u claim. We r morally sound nt 100% bt gud enuf n I havnt seen wat ur yarnin abt

    [Reply]

  55. Blac

    Like seriously., f**k rebook!!!
    Why did y’all sign Ross in d first place??
    He been a dope ass go hard bars killer son of a God!!!
    Druggin a “bitch”?? The bitch enjoyed it too and she ain’t even know!!! OMFG!!!!! Dammit how fuckin dope is that!!! Shii..
    So why y’all actin holy and shit? Like you were deaf and blind before you signed rowzei!!!
    He has said worse things men… You just don’t gett it.
    Hip hop has her own language…. And it’s tagged “who cares”??
    Now that’s whasup!!!!

    Go Rowzei!!!
    You don’t need’em anyways!!!
    We go hard!!!
    That’s what we do!!

    Blac!

    [Reply]

    Bay Reply:

    @Blac, You’re rediculous. There’s nothing “hard” about bitch ass Rick Ross. Give real dealers their name back. And this dude is terrible. Homo radio lyrics. Go find good rap music. I suggest you start with the shit that’s not on MTV lol

    [Reply]

  56. DeyCalMeBURNA...BOY!!

    If d world aint fair u tink its dark so y hound on him expressin himself negativly in jst 1 of d many bad tnz he claims t hav dun….derz a darkseid t a supaman,a light kun t L(death note)

    [Reply]

  57. truth

    Yall by-pass lyrics talking bout niggas getting killed and losing lives, but when he raps about something of the same extent involving women, its all bad.. LOL

    [Reply]

  58. juice

    first last i checked freedom of speech, and yes music(rap)is an art form same as comedy, movies, tv shows,etc.and rap for some maybe too harsh and yea most songs are not appropriate for kids but same as movies, tv shows,and books kids shouldnt read/watch/or listen to everything so if your kids are walking round singing rap songs its your fault….i bet you wont let them watch rated r movies huh….u prob do…yea its your fault..and the reason other rappers arnt getting into trouble is because this is a article on rick ross and reebokk he was their spokesperson not eminem,or rocko, or anyone else….dumbasses

    [Reply]

  59. Bay

    Give the REAL Rick Ross his name back. Fake ass prison guard rapper

    [Reply]

  60. kyunglord

    What ross did was bad. But wat I get in rap music is dat they talk a lot of shit a lot after when ross said he suppose to come out and apologies but let bygone be bygone

    [Reply]

  61. lnkd.in

    lnkd.in

    Rap-Up.com || Reebok Drops Rick Ross Over Controversial Lyrics

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