12.10.2015

Video: Jidenna – ‘Long Live the Chief’

Jidenna moves on from his breakthrough smash “Classic Man” with the white, black, and red visuals for new single “Long Live the Chief.”

In the clip, the Wondaland rapper leads a procession of suit-clad pallbearers carrying a coffin down the street, each hitting synchronized dance moves as Jidenna raps about starting from the bottom. “Cockroaches and the rat shit, hand-me-downs with the patches / Momma put a lil’ money in the mattress, taught me how to make a silver spoon out of classic,” he spits.

The video marks the beginning of a series of gifts from Jidenna to his fans. “In the coming days, I’m sharing a few tokens of gratitude with my loyal fanbase, the Jenerals. Today, we begin with this video for the fan favorite, ‘Long Live the Chief,'” he explains.

Jidenna closes out the year with the video as well as a Grammy nomination for “Classic Man,” which was honored in the category for Best Rap/Sung Collaboration. He is working on his debut album for release in early 2016.

“You can expect swank. You can expect an album that feels like the adventures of classic man. What does a classic man do when he’s in his hotel? What does he do when he explores South Central L.A. all the way to Dubai?” he told Rap-Up TV. “You can expect the best album in 2016, hands down, feet down.”