Rihanna struts her stuff in her first ad for Puma. The “American Oxygen” singer, who is creative director of the brand, gets decked out in Puma leggings, a visor, crop top, and Pulse XT sneakers with a sweater cinched around her waist in the monochromatic ad, which is part of Puma’s “Forever Faster” brand campaign.
— PUMA (@PUMA) April 29, 2015
“It’s great to find a brand that celebrates strength and individuality,” said RiRi in statement. “I couldn’t think of a more perfect partner to collaborate with as a creative director. I’m excited for you to see what Puma and I come up with.”
The fashion icon also serves as Puma’s global ambassador, joining Jamaican sprinter Usain Bolt and football star striker Mario Balotelli.
Puma and Rihanna will launch several fan activations throughout the partnership including consumer and retail events, training and fitness-related social media content, and product programs.