Puff Daddy is back at it. After debuting his Pharrell Williams-produced single “Finna Get Loose” at the BET Awards in June, the hip-hop mogul is ready to unleash a video for the hard-hitting track.
In the trailer, we see Puff and Pharrell living up to the song’s title on a gritty stage in front of a hype crowd. The video is directed by none other than the legendary Hype Williams, known for stark videos that play with intense light and color contrast. The bright whites and heavy blacks in this 40-second clip seem to do just that.
Diddy is currently working on his said-to-be final album No Way Out 2, the follow-up to 1997’s No Way Out. “It’s one of a kind. The mindset is to just be classic and be epic and to really live up to that,” Bad Boy signee Gizzle told Rap-Up TV. “We know it’s a tall order, but we welcome the challenge.”
Get a sneak peek of the Bad Boy in action.