Video: will.i.am f/ Nicole Scherzinger - 'Hoola Hoop'

After getting his car stolen, will.i.am employs another marketing tactic with the “leaked” video for “Hoola Hoop.” Nicole Scherzinger aka Nicci Sundae rocks a short blonde wig and shakes her moneymaker, while the Black Eyed Peas frontman keeps himself shrouded in a bandana in the visually-appetizing clip. The infectious jam samples Rye Rye’s “Shake It to the Ground” and will appear on will’s solo album #willpower.