Holy, B! As she gets ready to launch her world tour tonight in Belgrade, Serbia, Beyoncé is burning up in H&M’s summer collection. Blue Ivy’s hot mama shows off her banging body while modeling colorful bikinis and beachwear.
She poses on the beach and by the pool in the skin-baring campaign, which was shot by Inez van Lamsweerde and Vinoodh Matadin in Nassau, Bahamas. The upcoming commercial was directed by Jonas Ã…kerlund and features a new Beyoncé song, “Standing on the Sun.”
As part of her partnership with the clothing retailer, the pop icon will appear in television and print ads introducing “Beyoncé as Mrs. Carter in H&M,” promoting the idea that women can be strong, vulnerable, sensual, maternal, fun, flirtatious. The clothing will be available beginning May in H&M stores worldwide and online.
Check out more photos from the sizzling shoot below.