Beyoncé Bares Bikini Body in H&M Summer Collection

  /  04.15.2013

Beyoncé

Holy, B! As she gets ready to launch her world tour tonight in Belgrade, Serbia, Beyoncé is burning up in H&M’s summer collection. Blue Ivy’s hot mama shows off her banging body while modeling colorful bikinis and beachwear.

She poses on the beach and by the pool in the skin-baring campaign, which was shot by Inez van Lamsweerde and Vinoodh Matadin in Nassau, Bahamas. The upcoming commercial was directed by Jonas Ã…kerlund and features a new Beyoncé song, “Standing on the Sun.”

As part of her partnership with the clothing retailer, the pop icon will appear in television and print ads introducing “Beyoncé as Mrs. Carter in H&M,” promoting the idea that women can be strong, vulnerable, sensual, maternal, fun, flirtatious. The clothing will be available beginning May in H&M stores worldwide and online.

Check out more photos from the sizzling shoot below.

TRENDING

Fans React To Bruno Mars Allegedly Being $50 Million Deep In Gambling Debt

Social media has been flipped upside down following the news of Silk Sonic’s Bruno Mars ...
03.17.2024

Ye Reveals He Tried To Have A Threesome With Nicki Minaj And Amber Rose

Ye apparently wanted to bring Nicki Minaj’s ménage lyric on 2010’s “Monster” to life: “You’ve ...
03.15.2024

Sexyy Red Goes Viral After Performing SZA's Part On "Rich Baby Daddy" At Rolling Loud California

Sexyy Red goes viral for performing SZA’s verse on “Rich Baby Daddy” during her fiery ...
03.16.2024

Sexyy Red Responds To Adin Ross Claiming He Slept With Her

Sexyy Red says Adin Ross did not take her to pound town: “You couldn’t touch ...
03.14.2024
View More

Sponsored Stories