Beyoncé Bares Bikini Body in H&M Summer Collection

Beyoncé

Holy, B! As she gets ready to launch her world tour tonight in Belgrade, Serbia, Beyoncé is burning up in H&M’s summer collection. Blue Ivy’s hot mama shows off her banging body while modeling colorful bikinis and beachwear.

She poses on the beach and by the pool in the skin-baring campaign, which was shot by Inez van Lamsweerde and Vinoodh Matadin in Nassau, Bahamas. The upcoming commercial was directed by Jonas Åkerlund and features a new Beyoncé song, “Standing on the Sun.”

As part of her partnership with the clothing retailer, the pop icon will appear in television and print ads introducing “Beyoncé as Mrs. Carter in H&M,” promoting the idea that women can be strong, vulnerable, sensual, maternal, fun, flirtatious. The clothing will be available beginning May in H&M stores worldwide and online.

Check out more photos from the sizzling shoot below.



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31 Comments

  1. Zebria

    guapaaaaa !

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  2. Zebria

    but #photoshopshit

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    lost-soul Reply:

    @Zebria, with or without she still looks great :-)

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  3. Sharlyn

    slay!

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  4. Morgan

    She’s beautiful.

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  5. kate

    Cow

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    diyana Reply:

    @kate, how very rude of you. and an untrue thing to say, Beyonce is the epitome of perfection. i doubt you could even compare, “kate”.

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    Jessie Reply:

    @kate, you are disgusting. Grow the f*ck up & learn some respect!

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  6. Byron-Knightly Kentwood

    It has been one week since the day ‘grown woman’ was mean’t to be released and today being the start of her tour and all that she can give us is over photoshopped pictures for some high street clothing chain bikini’s…. Really? Also so much for this image of a private woman she always tries to reinforce on us also, I really do miss the old beyonce, this whole promotion campaign is just not like her. I really do hope she can get focused on the most important thing being the music and not all these side projects, she is a true performer and great vocalist, i really hope that will start to becomr her main govus again!

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    BEDSTUYFLY Reply:

    @Byron-Knightly Kentwood, “THE OLD BEYONCE”? I DON’T GET WHY PEOPLE SAY THAT. ESPECIALLY SINCE 03′ WHEN SHE WENT SOLO, BEYONCE WAS ALL ABOUT ENDORSEMENTS, MOVIES, AND OTHER SIDE PROJECTS. WHAT IS SO DIFFERENT ABOUT WHAT SHE’S DOING NOW? THE MUSIC WILL COME, JUST BE PATIENT. THE NEW ALBUM PROBABLY WONT DROP UNTIL THE HOLIDAY QUARTER OF THE YEAR, BUT ALL SUMMER SHE’LL BE TOURING AND RELEASING NEW MUSIC. ITS A FULL PROOF PLAN TO SELL AND MAKE A COMEBACK.

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    andii21 Reply:

    @BEDSTUYFLY,you probably don’t know the old Beyonce like some people. She definitely has changed but you don’t see or realize the change

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    andii21 Reply:

    @BEDSTUYFLY, you probably don’t know the old Beyonce like some people do. Her and her music has definitely changed so you would have had to be a true fan of hers back in the day to know

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    meme Reply:

    @Byron-Knightly Kentwood, i totally agree with u. like who starts a world tour with zero new music out. What i honestly think happen was the single was suppose ot be performed at the superbowl and an album was suppose to be out in time for the world tour but they werent confident in the material. Everything just seem too backwards, there is no way this was their intentions.

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    KaramelKisses Reply:

    @meme, who from her camp ever said “grown woman” was meant to be a single? some overzealous fans desperately wanting new music. if you’re looking at albums vs. tours, then technically she’s a tour behind because she never went out for the album 4 & there is ALOT of material on that album (love on top, end of time, countdown, start over, dance for you, i miss you, etc). don’t you think if there was a misstep somewhere along the road, instead of constantly being there w/ other endeavors that she would pull back & make what’s wrong right. beyonce will release new music … it’s coming kiddies! #ohtheanticipation

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    BB8345 Reply:

    @meme, OMG i was thniking the same thing and im beyonce biggest fan (Not Stan). i was expecting a whole new album before this tour started and right now im pissed because this isnt like beyonce and its crazy that me as a fan dont know whats going on. She is giving me “4″ promo and im not here for that at all. Im not even happy about the album no more because it might not even come out.

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  7. Jay-Me

    Her body is out of this world.

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  8. shit-dont-pass

    dayum! so jay fucks this body with his lips?

    [Reply]

  9. Tasha32

    FIRE!!!!!! Not ONE thing negative to say about this shoot. Yet there will be one! I saw a pic on twitter my niece sent me and that place is PACKED for her kick off tonight. They been lined up since yesterday :) one slayed stage coming rite up!!!

    [Reply]

  10. iller

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  11. iller

    I would walk over legos for Beyonce

    [Reply]

  12. melanie

    BEAUTY PERSONIFIED

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  13. Jay

    WoW Now that is the perfect body!!! Beyonce looks so beautiful!!! It doesn’t even look like she’s aged at all. I’m so excited for B’s new project!!! I can’t wait for her to release Grown Woman!!!!! Come on!!!!!! :)

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  14. Erica

    Beautiful. She looks amazing.

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  15. ♠Zomboo♠

    LOL JAY-Z DON’T EVEN DESERVE TO TOUCH HER!!! She only with him cause of that money and fame…she wouldn’t dare look in his direction if he was broke! MONEY CAN MAKE PEOPLE DO CRAZY SHIT EVEN IF THAT MEANS MARRYING JAY Z LOLOL!

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  16. meme

    oh hell no, her body just doesnt look attractive on there and they are photoshopping it way too unnatural

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    KaramelKisses Reply:

    @meme, sweetie keep reaching! that is THE body … that hourglass shape. love the fact that she’s got that old thickness back. if they were photoshopping, don’t you think they would take some of the thickness out of her hips & thighs?

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    Yasmine Reply:

    @meme, Yes, because as a Rihanna stan you are an expect on photoshopping. I understand.

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  17. smarto

    Jega can get anoda B in a minute nigga,B is just lucky 2 be wit him

    [Reply]

  18. PHOTOS: Beyoncé Sizzles in H&M Summer Collection - Rated RnB

    [...] Source: HollywoodLife ) Tweet TAGS » Beyonce, featured POSTED IN » News, [...]

  19. kittens

    Lana del rey, awesome.
    Beyonce, slutty look.

    [Reply]

  20. luigi

    she looks good in black bikini over the other three bikimis

    [Reply]

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