Justin Bieber, Kendrick Lamar, & Fetty Wap Star in Calvin Klein Campaign

Justin Bieber is getting back in bed with his Calvins. The “Sorry” singer once again stars in the brand’s global advertising campaign.

A tatted Biebs, who will perform at next month’s Grammys, strips down to his underwear in the racy photos, which he revealed on social media. He holds his hand over his crotch in one pic and strikes a statuesque pose while clad in his black boxer briefs.

The Spring 2016 campaign, photographed by Tyrone Lebon, also includes Kendrick Lamar, who keeps his clothes on. The 11-time Grammy nominee takes a selfie in the mirror while wearing a Calvin Klein white tee and denim jacket with the caption: “I reflect in #mycalvins.”

Other models include Fetty Wap, who “makes money” in his Calvins, and a barefoot FKA twigs, who strikes a dancer’s pose in her Calvins. Badmon Joey Bada$$ pledges in his Calvins, and Kendall Jenner serves up some eye candy in her GIF, which features a close-up of her booty.

Check out the Calvin-clad crew below.

I reflect in #mycalvins @calvinklein

A photo posted by Kendrick Lamar (@kendricklamar) on