Video Shoots

Mar
3
Behind the Video: Trevor Jackson f/ B.o.B – ‘Drop It (Remix)’

Trevor Jackson and B.o.B

Trevor Jackson scored a hit—and a McDonald’s commercial—with his R&B banger “Drop It,” and now he’s back for round two. The 17-year-old singer teamed up with his Atlantic Records labelmate B.o.B while shooting the remix video in L.A. With director Mike Ho once again at the helm, Trevor busted out some slick choreography in a warehouse.

It was only his second time meeting the Hustle Gang rapper. “We just clicked,” said Trevor. “Our chemistry was good on-camera and he just brought a whole new element to the video, so I’m thankful that he was able to make it out here.”

Whereas the original video was more concept-driven, the remix video is pure visual. “I wanted to take my photography and make it move,” said Ho. “You’re gonna see more chemistry and more performance-driven [scenes], but beautiful shots.”

B.o.B was happy to be part of the production. “I just feel honored to be in the presence of such talent,” he said.

Check out some exclusive behind-the-scenes footage below and tune in to BET’s “106 & Park” on Wednesday for the premiere.

Read the rest of this entry »

Feb
17
Rick Ross and Jeezy Join Forces in ‘War Ready’ Video

Rick Ross and Jeezy

Rick Ross and Jeezy put their beef aside and went in front of the cameras to shoot a video for their collaboration “War Ready” during NBA All-Star Weekend in New Orleans. Gun shots rang out as the hip-hop titans turned a warehouse into a violent battlefield in the TAJ-directed clip.

“History. Bet that,” tweeted TAJ.

In an interview with The Huffington Post, Rozay spoke about squashing their beef. “We had past differences and we put that to the side being true bosses to do something big for the culture, which is bigger than both of us,” he said.

They made headlines for their scuffle at the 2012 BET Hip-Hop Awards, but it’s all in the past. “We never really personally had an issue,” he explained. “Real bosses get over that and that’s what we did, and I’m happy we was able to do that and set the examples for some of the younger bosses that’s coming up.”

The Mike WiLL Made It-produced single will appear on Ross’ upcoming album Mastermind, which also features Kanye West, The Weeknd, Lil Wayne, Big Sean, Meek Mill, and Scarface.

Watch them make peace on set of “War Ready.”

Read the rest of this entry »

Feb
12
Future Connects with Pharrell, Pusha T at ‘Move That Dope’ Video Shoot

Pusha T and Future

Just days after debuting his street anthem “Move That Dope,” Future hit the streets of downtown L.A. to shoot the music video with director Benny Boom. Clad in all black, the Freebandz rapper sat on top of a parked Jeep Wrangler in a grimy alleyway with Pusha T and Pharrell by his side.

Skateboard P rocked his famous Vivienne Westwood hat and BBC hoodie as he posted up against the vehicle and caught up with jeweler Ben Baller.

The Mike WiLL Made It-produced song is set to appear on Future’s upcoming sophomore album Honest, which also features Drake, Kanye West, and Nicki Minaj.

Check out more behind-the-scenes pics from the “Dope” shoot below.

Read the rest of this entry »

Feb
12
Jennifer Lopez and Pitbull Unite for ‘We Are One’ Video

J.Lo

The unstoppable duo of Jennifer Lopez and Pitbull were back on set, shooting yet another video for their latest collaboration, “We Are One (Ole Ola).” The global superstars went in front of the lens in Ft. Lauderdale, Fla., on Tuesday for the Carnival-themed clip.

Wearing a colorful top and hot pants, J.Lo performed with Mr. 305 on top of a float surrounded by scantily-clad dancers and Brazilian flags.

The Sia-penned song, which also features Brazilian singer Claudia Leitte, has been chosen as the official song of the upcoming 2014 FIFA World Cup in Brazil.

The trio will perform at the FIFA World Cup Opening Ceremony in São Paulo on June 12.

While in Florida, the busy J.Lo also shot a video for “Adrenalina,” her collaboration with Wisin & Yandel and Ricky Martin.

Read the rest of this entry »

Feb
3
Fur Frenzy: Diddy Shoots ‘MMM’ Video with Ashanti, Meek Mill, & A$AP Rocky

A$AP Rocky, Diddy, Meek Mill

Diddy brought the stars and the fur to Harlem over the weekend. Clad in a mink, the hip-hop mogul took over famed food stand O’Fishole Seafood and Jumbo Hamburgers (formerly Willie’s Burgers) with some of his famous friends on Sunday night.

A$AP Rocky, Nelly, Jermaine Dupri, Bow Wow, Ashanti, Meek Mill, Jadakiss, and Rick Ross draped themselves in furs while shooting a mysterious video.

Diddy wouldn’t reveal exactly what it was, but did tweet, “Everybody gettin down with this #MMM movement.”

A generous Puff even presented Meek with the black mink off his back. “@iamdiddy gave me his mink he said it matched my car I could have it,” said the MMG rapper.

Diddy’s main chick Cassie also joined her man, posing in front of a Maybach. “#Mitch #MMM #newyorknewyork,” tweeted Cassie.

On Saturday, 2 Chainz and Lil Durk dug into their closets and joined Diddy to shoot additional scenes.

See them stunt in the snow.

Read the rest of this entry »

Jan
30
Ne-Yo Shoots ‘Incredible’ Video with Celine Dion

Ne-Yo and Celine Dion

What do you get when you combine Celine Dion’s big voice and Ne-Yo’s songwriting skills? An “Incredible” duet. The pop diva and R&B crooner went in front of the lens to shoot a video for their collaboration off Celine’s latest album Loved Me Back to Life. “Good Morning America” was on set as they filmed on a rooftop in downtown L.A. last week.

It was Celine’s 13-year-old son son René-Charles Angelil who persuaded her to do the collaboration. “He said, ‘Mom, you don’t even have to listen to the song. You have to do it,’” said Celine.

At first, Ne-Yo was hesitant about singing with the vocal powerhouse. “The issue for me, initially, was the whole concept of a duet,” he said. “You know, it’s Celine Dion.”

But the 45-year-old veteran was able to learn from her 31-year-old collaborator. “Ne-Yo, among other artists, gave me the chance to still be the best of myself with a little bit of tweaking the sound, on a modern approach,” she said.

Their inspirational anthem will be played at next month’s 2014 Winter Olympics in Sochi.

Go behind the scenes of “Incredible” below.

Read the rest of this entry »

Jan
28
Nicki Minaj, Lil Wayne, & Iggy Azalea Join YG at ‘My Hitta (Remix)’ Video Shoot

Lil Wayne and Nicki Minaj

While his peers were recovering from Grammy weekend, YG went in front of the lens to shoot a video for the star-studded remix to his street smash “My Nigga” aka “My Hitta” on Monday.

With director Motion Family behind the camera, Nicki Minaj, Lil Wayne, Meek Mill, Jeezy, and Rich Homie Quan stopped by to film their scenes at a sound stage in L.A. YG’s Def Jam labelmate Iggy Azalea also paid a visit to the set.

Rocking long blonde hair and a tight black dress, Nicki snapped some Instagram pics with her Young Money boss and Lil Twist. “It’s Weezy F Baby & the F is for a bunchAshit,” she wrote.

Fresh off the platinum sales of the DJ Mustard-produced song, the Compton MC stood in front of a lowrider bike while sporting a jersey with the March 18 release date for his Def Jam debut My Krazy Life.

Check more pics from the set below.

Read the rest of this entry »