Beyoncé

Kevin Mazur / Contributor via Getty Images

Beyoncé Releases The First Trailer For Her Haircare Brand Cécred: "Hair Is Sacred"

  /  02.07.2024

On Tuesday (Feb. 6) night, Beyoncé announced the launch of her new haircare brand, Cécred, set to debut on Feb. 20. 

The reveal came through a trailer on her Instagram and official website. A post on the former was captioned, “Hair is sacred. The journey begins Feb 20. Visit CECRED.COM.” Meanwhile, the teaser itself took viewers on a nostalgic journey back to Headliners Hair Salon, which Bey’s mother, Tina Knowles, opened in Houston. 

Later, the video transitioned between various women showcasing diverse hair textures. It concluded with intimate footage of Beyoncé and Tina from her childhood. A separate clip on the brand’s Instagram page saw the music icon reflecting on her upbringing in her mother’s salon and inviting fans to join her hair journey.

 

View this post on Instagram

 

A post shared by Beyoncé (@beyonce)

 

View this post on Instagram

 

A post shared by CÉCRED (@cecred)

Beyoncé initially hinted at the brand in May 2023 with an Instagram post. “How many of y’all knew my first job was sweeping hair in my mama’s salon? Destiny’s Child got our start by performing for clients while they were getting their hair done,” she wrote.

“I was exposed to so many different kinds of entrepreneurial women in her salon. I saw firsthand how the ways we nurture and celebrate hair can directly impact our souls,” Beyoncé continued. “I watched her heal and be of service to so many women. Having learned so much on my hair journey, I’ve always dreamed of carrying on her legacy. I can’t wait for you to experience what I’ve been creating.”

Cécred’s announcement arrived months removed from the “BREAK MY SOUL” singer wrapping up her “RENAISSANCE WORLD TOUR.” It began in Stockholm, Sweden in May 2023, with stops in Houston, Los Angeles, Miami, Atlanta, and more before concluding on Oct. 1 of that same year in Kansas City, Missouri. The musician’s concert documentary, RENAISSANCE: A FILM BY BEYONCÉ, subsequently grossed $21 million during its opening weekend.

 

View this post on Instagram

 

A post shared by Beyoncé (@beyonce)

TRENDING

Tyla Lands Her First-Ever Major Fashion Campaign With Gap's Linen Moves Commercial

During an 80-second video, Tyla could be seen dancing to Jungle’s “Back On 74” in ...
02.27.2024

Ye Urges Everyone To Call Him By His Legal Name Instead Of Kanye West

Ye explained the reasoning why: “No brand or numbers gonna force me to call myself ...
02.28.2024

DDG Jokingly Responds To Being Cropped Out Of Halle Bailey And Halle Berry’s Photo

DDG hilariously reacted to a social media user seemingly cropping him out of the photo: ...
02.27.2024

Drake Seemingly Calls For Tory Lanez's Release Amid 10-Year Sentence For Megan Thee Stallion Shooting

Drake posted “Three you” on his Instagram Stories, which many social media users took as ...
02.26.2024
View More

Sponsored Stories