Kendrick Lamar's pgLang Announces Calvin Klein Collaboration
It’s been nearly one year since Kendrick Lamar launched pgLang.
Since then, the “multilingual” collective has remained relatively quiet. But they appear to be ramping up for 2021, starting with a new collaboration with Calvin Klein. On Wednesday (Jan. 13), the designer announced their partnership called “pgLang for Calvin Klein.”
According to WWD, the collaboration will consist of eight short films, written and directed by pgLang co-founder and Kendrick’s manager Dave Free.
Calvin Klein shared a “set list” for the video series, which includes Baby Keem, Travis Bennett, Amber Wagner, Brent Faiyaz, and a collaboration between Ryan Destiny and Keith Powers. The last track is left blank, leading fans to speculate about a potential new song from Kendrick, who starred in Calvin Klein’s “In My Calvins” campaign in 2016.
.@PGLang for Calvin Klein. pic.twitter.com/GHKwkXkBuu
— calvinklein (@CalvinKlein) January 13, 2021
The visuals will roll out over the next week, starting with Mecca Allah’s “SeeU,” which premieres Thursday at noon EST.
We see you
“SeeU,” created by @PGLang for Calvin Klein, performance by Mecca Allah, directed by Dave Free @miyatola, video 0, 13 Jan. 2021.
Watch videos 1-7 starting tomorrow 09:00 PST, 12:00 EST. pic.twitter.com/yG27SfZRcb
— calvinklein (@CalvinKlein) January 13, 2021
Kendrick and Free launched pgLang in March 2020 alongside a video starring Yara Shahidi, Baby Keem, Jorja Smith, and Kendrick. “pgLang is multilingual. Our community speaks music, film, television, art, books, and podcasts,” read a mission statement from the company.
Fans have been anxiously awaiting new music from Kendrick, who hasn’t released an album since 2017’s DAMN. In September, he reportedly shot a music video in downtown L.A., while TDE president Punch said new music was coming “soon.”